Blogging and the Search Engines
When blogs first came out, they were typically used by people for updating their family and friends about various aspects of the blogger’s lives. While some people still use blogs for that purpose, a lot of people have found a way to make good money through blogs. They have found a way to make the search engines work for them and cash in from their visitors. However, it is next to impossible to make money with a blog unless you have a good blogging guide to help you along the way.
Okay, so what does it mean when I say bloggers “make search engines work for them”? That’s a fair question; allow me to explain. Search engines are in the business of making money. And the way they make the most money is by providing results that relevant to the people using them. After all, if they didn’t return useful results, then people would simply go to a competing search engine to conduct their searches. The other thing they thrive on is fresh content because that’s what people are generally interested in. Blogs provide the best of both worlds: they are focused on a single topic, so there is built-in relevancy; they are updated frequently, so freshness is there as well.
A good blogging guide will show you how to make the most of both of these factors, plus another which we will get to shortly. When you are able to provide fresh and relevant content, your blog will start climbing higher in the search results. This is a good thing as most people will try searching with different words instead of digging too deep into the search results. If you can get on the first three pages of results, you have a chance to generate some decent organic traffic. The first page of results is even better, and the first one or two positions on page one are ideal.
So, now you know how important traffic is, and the general concept of how to get it. Now on to the other thing a good blogging guide will show you…how to make money with your blog. In other words, how to turn the traffic you get into a source of income. There are a few different ways you can make money with a blog, but it all comes back to treating blogging like a business.
One of the most important things you can do is buy your own domain name and hosting. While you can use free platforms like Blogger and WordPress, you still need to host them on your own site and pay for a domain name (such as www.nameoyourblog.com). Not only will it look more professional and give you more credibility, it will also give you more control over your content. See, if you use a free service, and host your blog with them using the free domain, they can delete your blog without warning. I don’t say that to scare you, but rather to stress the importance of hosting it yourself.